Infographic Highlighting Qualitative Survey Results

What is it – An infographic to effectively communicate the benefits of building the personal digital brand of Health Care Managing Directors.

Who produced it and when – Miriam Mburu, November 25, 2019.

Why it was produced – As part of the course, Using Data to Make Informed Decisions, Miriam Mburu conducted a qualitative study to understand why Managing Directors (MDs) found it challenging to share company thought leadership content on LinkedIn. The study identified key challenges faced by MDs. The infographic illustrates the solution to these challenges.

How it demonstrates your applied expertise – The qualitative research and subsequent summary results via the infographic demonstrated how to effectively collect, analyze, and then communicate the data results in an effective way to enable a change in behavior.

LO3,5,6; D4.

Keywords: infographic, qualitative study, LinkedIn.

Quantitative Survey to Assess Industry Technologies (Industry 4.0) in Manufacturing

What is it – A quantitative survey to collect insights from Fortune 500 chief operating officers on their plans to implement Industry 4.0 technologies in the next 12-24 months. Access full survey here.

Who produced it and when – Miriam Mburu, November 10, 2019.

Why it was produced – As part of the course, Using Data to Make Informed Decisions, Miriam Mburu compiled the quantitative study as a platform to generate insights from Fortune 500 chief operating officers, to answer the research questions – Does having a manufacturing innovation budget relate to the types of technologies that biopharmaceuticals and medical devices companies implement in the next 12-24 months. The goal was to identify the Industry 4.0 technologies these companies were looking to implement in the next 1-2 years, and consequently align the companies with a consulting team to help shape and implement their vision.

How it demonstrates your applied expertise – Designing the quantitative research required articulation of the research question, determining the best way to communicate and reach our elusive target audience, and thinking through how to incentivize them to increase participation. Conclusively, in addition to the online survey, we would survey our annual Operations client event, and provide a free operation diagnostic, worth $50,000, to the company for taking the survey.

LO3,5,6; D4.

Keywords: survey, quantitative, Industry 4.0, innovation

Illustrating Auto-Communication

Grading Comments from Michelle Shumate/Elena Rodino: Wow, excellent example, Miriam - thanks for sharing!

What is it – A response to a quiz question for the Foundations for Strategic Communications. Access video here.

Who produced it and when – Miriam Mburu, September 20, 2019.

Why it was produced – As part of the course Foundations for Strategic Communications, this artifact was produced to illustrate an in-depth understanding of auto-communication by defining it and providing a real-world example.

How it demonstrates your applied expertise – To illustrate auto-communication, the artifact included a video by J.P. Morgan on their global program, Autism at Work. The ad highlighted a new initiative focused on hiring autistic individuals and showed examples of J.P. Morgan employees who are on the autistic spectrum, as they talked about their day-to-day roles and what value they brought to the organization. In this ad, J.P. Morgan was communicating with its autistic employees, celebrating a new and meaningful career. It was also delivering the message about its inclusive culture to all of its employees and customers. Finally, as 4 out of 5 people with autism are unemployed, the ad generates awareness to the public on why it is vital to hire employees on the autism spectrum. The ad is indeed a perfect example of auto-communication to reach both internal and external stakeholders. 

LO1,2,5,6; D2,4.

Keywords: survey, quantitative, Industry 4.0, innovation